Banks, Declutter Your Data Architecture!

Banks, Declutter Your Data Architecture!

Banks do not need to be wedded to complexity, says Navin Suri, Percipient’s CEO  Marie Kondō’s bestseller, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, is sweeping the world. Her message that simplicity pays off applies as...
Packing Real Punch Into Customer 360s

Packing Real Punch Into Customer 360s

In marketing circles, the buzzphrase for the first quarter of 2017 was Customer Data Platform (CDP). Although coined in 2013, it was Gartner’s decision in July 2016 to introduce this as a new industry category within its digital marketing “hype cycle” that has given...