by Percipient | Dec 1, 2017 | Blog
Enterprise data ingested from multiple sources is seldom ready for analysis because typically, similar fields are named differently, there are unidentified relationships between fields, or there are duplicate or missing fields. Therefore, to prepare data for users to...
by Percipient | Jul 24, 2017 | Blog
Insurers and Wealth Managers have long aspired to segment customers based on their life stage. Big Data can finally make this happen by Ai Meun Lim, Chief Product Officer, Percipient, and Dr Shidan Murphy, Senior Data Scientist, Angoss Software Corporation...
by Percipient | May 6, 2017 | Blog
Banks do not need to be wedded to complexity, says Navin Suri, Percipient’s CEO Marie Kondō’s bestseller, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, is sweeping the world. Her message that simplicity pays off applies as...
by Percipient | Apr 4, 2017 | Blog
In marketing circles, the buzzphrase for the first quarter of 2017 was Customer Data Platform (CDP). Although coined in 2013, it was Gartner’s decision in July 2016 to introduce this as a new industry category within its digital marketing “hype cycle” that has given...
by Percipient | Mar 6, 2017 | Blog
On February 2, 2017, the UK’s open banking ambitions took a step closer to reality when the Competition and Markets Authority (CMA) issued its final order for the implementation of open banking reforms. The final order sets down a strict one-year time frame for nine...
by Percipient | Dec 19, 2016 | Blog
As the year draws to a close, and we treat ourselves to some well-earned merry making, here is a look back at some 2016 big data events that prove big data isn’t all dull and serious. A World of How, What and Why Google’s annual list of most googled terms are always...
